Having the ability to set legible body copy is an absolute must, and we’ve come a long way with web typography since the dawn of web design. However, it sometimes feels like we have allowed the lack of variety prior to the rise of web fonts to dampen our creativity now that thousands of web fonts are at our disposal. Have usability conventions and the web’s universality steered us away from proper art direction? Have we forgotten about art direction altogether? Let’s look at ways we can push typographic design on the web further, beyond the status quo of today.
Marko Dugonjić is a designer, speaker and author based in Velika Gorica, Croatia. As the creative and user experience director at Creative Nights, he improves customers’ digital experiences for both local and international clients. He is an editor at Smashing Magazine, the author of the Smashing Book #4, chapter “The Next Steps For Web Typography”, and the founder of Typetester, an online tool for testing web fonts. Follow his design observations on @markodugonjic.