There’s been much said about the art of creating typographic systems, but few advocate for the value of multi-typeface systems. Bethany will discuss the advantages typographic diversity can bring to design, challenge commonly-held beliefs about typeface selection, reveal techniques for pairing typefaces, and how to get the most informational hierarchy out of your content, giving you more opportunities to create rich and diverse visual languages through type.
Bethany Heck is a designer and the Creative Lead for Microsoft Power BI and the creator of the Eephus League brand of baseball scorebooks. She strives to create powerful visual experiences with strong typographic elements regardless of medium, and her work spans traditional printing techniques to responsive web design and mobile application work. She’s worked with the likes of IBM, EA Sports, ESPN, Bridgestone Tires and more, and her work has appeared in New York Magazine, the New Yorker, Wired, Smashing Magazine, Uppercase Magazine and several other international publications and art exhibitions.