Mr. Bologna will talk about why designers should never design custom typefaces for their projects, and the reasons why he will always design custom type. Forever.
Matteo Bologna is the founding partner and principal of Mucca Design, where he also serves as Creative Director. Under his direction, the Mucca Design team has solved numerous design challenges and created uniquely successful work for a wide variety of global companies like Shinsegae, Whole Foods, Victoria’s Secret, Barnes & Noble, Rizzoli, Adobe Systems and Target. With his team he designed the identities for a variety of now classic New York City culinary destinations like Balthazar’s and Brooklyn Fare.
The work produced by the Mucca Design team has also been widely recognized by industry publications, competitions and exhibitions, including AIGA, Communication Arts, Eye, Graphis, HOW, PRINT, the Type Directors Club, the Art Directors Club. Matteo is the President of the Type Directors Club and former board member of AIGA/NY. He frequently lectures about branding and typography around the world.