The two most celebrated couples in New York design – Louise Fili & Steven Heller, Paula Scher & Seymour Chwast – are longtime friends. At Typographics they will join in a conversation about the days before everyone could set their own type on a Mac. They all have different perspectives, and the experience and anecdotes to back them up. Was it wonderful to get foundry repos from the typesetter, and mix it with headlines from Photo-Lettering Inc? Or is it better now?
Louise Fili started as a senior designer for Herb Lubalin, and was known as art director of the book publisher Pantheon. Since 1989 she has run her own studio, famous for its identity designs for restaurants and food packaging. Author of many design books with her husband Steven Heller, Fili has written popular books on travel, such as Italianissimo. She received the AIGA Lifetime Achievement Award in 2014.
Steven Heller was an art director at the The New York Times for 33 years – most of them with the New York Times Book Review. He is the cochair of the MFA Design program at the School of Visual Arts, Designer as Author/Entrepreneur. Heller contributes The Atlantic Online, and The Daily Heller blog for Print. He’s is the author and editor of 170 books on design and the 2011 recipient of the National Design Award “Design Mind.”
Paula Scher has been at the forefront of graphic design for since the 1970s. First known for her covers at CBS Records, Scher is now recognized as a great brand designer, working with cultural institutions from the Public Theater to the The Daily Show with Jon Stewart. She has been a partner in the New York office of Pentagram since 1991, and received the National Design Award in 2013.
Seymour Chwast has been recognized for his delightful illustrations – and striking graphic design – for 60 years. He was co-founder of Push Pin Studios, which has had enormous influence on design around the world, starting in 1954. Combining type, original lettering and strong images, his work has been recognized by countless awards, including the AIGA Medal in 1985, and the Art Directors Hall of Fame in 1983.