What’s The New Yorker without NY Irvin? Or Vanity Fair without VF Didot? The Guardian without Guardian Egyptian? BuzzFeed without Proxima Nova? (Just kidding about that last one . . . or maybe not.) For publishers working with multiple platforms, type is the key ingredient that holds the design together. Author, editor, and content strategist Sue Apfelbaum will discuss the role type plays in designing editorial experiences that are cohesive and identifiable across print, web, and mobile contexts.
Sue Apfelbaum is a content strategist and editorial consultant. She is the co-author, with Juliette Cezzar, of the book Designing the Editorial Experience, a primer about editorial design and user experience for print, web and mobile.