The influence of Herb Lubalin and his collaborators can be easily observed today by looking at contemporary design and typography, especially in light of how far it all has come. This talk looks at the methods and the process of the studio, with a focus on a few key examples of work. There are still many relevant lessons about type, form and process that the work holds, even in the digital realm of today’s graphic design.
Alexander Tochilovsky received his BFA from the Cooper Union and his MFA from Cranbrook Academy of Art. He is an independent graphic designer based in New York City, focusing on print design. He is also an adjunct professor at the Cooper Union, and the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now with Mike Essl, and has also curated Appetite (2010), Pharma (2011), Type@Cooper (2012), and Image of the Studio together with Athletics (2013), all at the Cooper Union. Alexander teaches the history and theory component of typeface design at Type@Cooper, the postgraduate certificate program he helped co-found in 2010.