Examples of lettering are plentiful in New York City. They reveal to us the layers of history and tell stories of people who once populated the places they mark. Join Alexander Tochilovsky on a guided walking tour through one of the most lettering-heavy sections of Brooklyn. The path winds through four separate neighborhoods (Fort Greene, Clinton Hill, Crown Heights, and Bed-Stuy), whose vibrant history can be traced through its signs. Along the way you will encounter store signs, foundry marks, ornate building names, graffiti, elaborate “no parking” signs, and many other attractive letters. Countless encounters with photogenic pieces of lettering guaranteed!
The tour will begin at the corner of Fulton Street and South Portland Ave, near the Lafayette St station on the C train, and Fulton St station on the G train. We will walk east, weaving around Fulton Street, stopping for a lunch break mid-way on Fulton Street, and continuing on towards the final destination: one of the oldest and beautiful school buildings in New York City. We will end the tour near the Nostrand Ave station on the A and C trains.
The top image is a sampling of the real signs we will encounter along the way, but of course, the best ones are saved for the tour itself.
Alexander Tochilovsky received his BFA from the Cooper Union and his MFA from Cranbrook Academy of Art. He is an independent graphic designer based in New York City, focusing on print design. He is also an adjunct professor at the Cooper Union, and the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now with Mike Essl, and has also curated Appetite (2010), Pharma (2011), Type@Cooper (2012), and Image of the Studio together with Athletics (2013), all at the Cooper Union. Alexander teaches the history and theory component of typeface design at Type@Cooper, the postgraduate certificate program he helped co-found in 2010.