Well-drawn lettering relies on the consistent application of basic underlying rules. These systematic principles serve as a framework for letterforms, determining their structure, appearance, and behavior.
Historically, advertising and commercial signs have offered many examples of noteworthy lettering, despite many artists remaining unknown. By analyzing patterns observed in these “found” models, participants will learn to identify and deconstruct the factors that govern successful lettering, while creating new and unique hand-drawn wordmarks.
Detailed presentations, instructional drawing demonstrations, skill-building exercises and one-on-one discussions will further assist workshop attendees as they gain practical lettering experience that can be applied in various design contexts.
Please note that although the focus of the workshop will be on manual exercises, vector-drawing instruction will be given. With that in mind, students may bring a laptop with a licensed copy of Adobe Illustrator installed.
Ken Barber is a letterer, type designer and type director at design studio and type foundry House Industries. He is also a partner of Photo-Lettering, Inc., the online lettering-vending service nominated by the Design Museum London as a 2011 Design of the Year recipient. Ken’s work is in the permanent collection of the Smithsonian Institution’s Cooper Hewitt, National Design Museum and has been honored by the New York Type Directors Club. Association Typographique Internationale recently selected several of his typefaces for inclusion in the organization’s decennial design competition. In addition to teaching at Maryland Institute College of Art, Ken regularly lectures internationally on the subjects of lettering and typography. He also manages typeandlettering.com, an online resource for students and attendees of his frequent workshops.