This two-day workshop will focus on the emotional side of lettering; we will exercise intuition and explore the ways to create bridges between letters, textures, colors, objects and anything else. Each participant will create a word-image following a creative process that will allow solving letter puzzles of their own design. This course will be a playground for experimentation with different techniques to find the right context for a functional and personal result. Space is limited to 12 participants.
The workshop covers analog and digital techniques. Students should bring their own laptop with Adobe Illustrator and Photoshop installed. If you have a Wacom tablet bring it, it will be helpful in some cases.
Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Barcelona and working in the Spanish design studios Toormix and Vasava, Alex established his own design studio in Barcelona before relocating to New York City.
Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style. For Alex Trochut, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.
Drawing equally from pop culture, street culture, fashion and music, Alex has worked for a diverse range of clients: Nike, The Rolling Stones, Katy Perry, Adidas, BBC, Nixon, British Airways, Coca-Cola, The Guardian, Wieden + Kennedy, Saatchi & Saatchi, BBH, Fallon, New York Times, and many others. In 2008, he was named an ADC Young Gun for his lettering and design work. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.
Alex has exhibited and given talks internationally at institutions, galleries and professional organizations. His work has appeared in publications worldwide and he has been honored by the Art Directors Club, the Type Directors Club, and Creative Review, among others. Alex lives and works in Brooklyn.