Cooper Union’s Herb Lubalin Study Center is a treasure-filled archive of graphic design ephemera. Established in 1985, the collection contains books, posters, type specimen, broadsides, book jackets, working sketches, promotional materials, and magazines by prolific and influential 20th century designers such as Herb Lubalin, Lou Dorfsman, Paul Rand, Alvin Lustig, Massimo Vignelli, Philippe Apeloig, and many others.
Join the Center’s curator Alexander Tochilovsky for a presentation of selected materials and a glimpse into the highlights of the collection. The event will give participants a rare opportunity to see and handle all of the ephemera as well as to learn about the important background details about the designers and their work.
Alexander Tochilovsky received his BFA from the Cooper Union and his MFA from Cranbrook Academy of Art. He is an independent graphic designer based in New York City, focusing on print design. He is also an adjunct professor at the Cooper Union, and the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition Lubalin Now with Mike Essl, and has also curated Appetite (2010), Pharma (2011), Type@Cooper (2012), and Image of the Studio together with Athletics (2013), all at the Cooper Union. Alexander teaches the history and theory component of typeface design at Type@Cooper, the postgraduate certificate program he helped co-found in 2010.